I've been saying it for 14 years, and I still believe it more strongly than ever: the opening statement is the most pivotal part of your call. Without an opening that piques curiosity, and puts the listener in a positive frame of mind to participate, forget it! Nothing else matters.You can't fly the plane unless it gets off the ground.
"Mike Connelly is a consultant in EXCELLENT standing with Bayshore Solutions and come with a 5 star recommendation. You can count on me to preach his praises…"
"Whether you are utilizing his services to generate leads, or train your sales people to prospect, research, present and follow-up you can't get any better than Mike..."